Up to a point I used to justify the amounts being paid, professional footballers are a rare commodity so you pay top money for the more talented players, if you think about them as collectables Leo Messi and Cristiano Ronaldo would be limited edition players, whereas your Dean Whitehead type player is ten-a-penny. Players are also great sources of revenue for clubs generating shirt sales, ticket sales and allowing clubs to have more sway over television money (particularly in countries like Spain where clubs negotiate their own TV rights). Having said this, when players are regularly changing hands for in excess of £20m, I find it a bit hard to believe my own reasoning especially when you're average lower league team probably hasn't spent £20m on players in their entire history! It makes it even harder when you look at some of the hefty transfer fees paid for players who didn't deliver;
- Chris Sutton, Blackburn Rovers to Chelsea, £10,000,000 (1999). Having been one half of the truly devastating S.A.S partnership that scored goals for fun at Blackburn, Sutton was transferred to Chelsea with high expectations...28 league games with only the solitary goal in his one and only season saw Sutton quietly ushered towards the exit door moving to Celtic for £6,000,000 in the summer of 2000.
- Robbie Keane, Coventry City to Inter Milan, £13,000,000 (2000). Robbie was one of the hottest young talents in the Premier League whilst at Coventry having signed from Wolves for £6,000,000 and scoring 12 goals in his debut season. This led to somewhat unique move from Coventry to his "boyhood club" Inter Milan for a fairly hefty fee to play under manager Marcello Lippi. Unfortunately for Robbie, Lippi was sacked fairly soon after his arrival and his replacement Marco Tardelli froze Robbie out, so after a mere 6 league appearances and zero goals Robbie was on his way back to Blighty on loan to "boyhood club" Leeds United in December 2000, with the deal being made permanent for £12,000,000 in May 2001.
- Denilson, Sao Paulo to Real Betis, £21,500,000 (1998). Undoubtedly a talented player, Denilson was transferred from Sao Paulo for a world record transfer fee to Spanish side Real Betis after the 1998 World Cup with some of Europe's top clubs chasing his signature. An indifferent first season was followed by relegation in his second and after a loan spell back in Brazil, Denilson was no more than a bit part player until his transfer to Bordeaux in 2005. No matter what you say about him, he was a one man highlight reel.
- Robinho, Real Madrid to Man City, £32,500,000 (2008). Another hugely talented player who was maybe a victim of his own transfer fee, especially when you see some of the scintillating form he's shown at Milan. Whilst a return of 14 goals in 41 league appearances doesn't seem too bad, it also doesn't tell the whole story of how disappointing Pele's god-son was in Manchester.
- Andrey Shevchenko, AC Milan to Chelsea, £30,800,000 (2006) and Fernando Torres, Liverpool to Chelsea, £50,000,000 (2011). One of Europe's top strikers moves for big money to the big spending Chelsea with an owner who expects them to deliver...only to show a woeful lack of form, disinterest in anything round and white and look like they would rather be anywhere in the world other than West London...sound familiar?
- Gaizka Mendieta, Valencia to Lazio, £40,000,000 (2001). I think if I was ever asked to describe Mendieta I would probably use the terms 'solid' and 'does a job', but in what world is he worth £40,000,000? He could have moved mountains in Rome, scored 30 goals and I still think I'd struggle to believe he was worth that...beauty is in the eye of the beholder, so maybe his wiley agent just kept showing this video.
- Carlos Tevez, Man City to whoever is stupid enough to buy him for anything. Cracking little player and for at least a season will play for the shirt...but a combination of ego and poor advisors mean that whoever signs Carlos up needs their head examined. Any player who refuses to come on as a sub (sorry "allegedly") and then goes AWOL in a sulk doesn't deserve to be playing the beautiful game...I say let him rot in Argentina.
There are a number of players who are missing off this list such as the like of Sabre Veron and Kaka who made somewhat ill-fated moves to Man United and Real Madrid respectively, but I genuinely couldn't bring myself to put them on the list because I do like them just too much. Its not that either player was/is particularly bad for their new club, its just they've been somewhat overshadowed by they teammates in the case of Kaka and was unfortunate enough to be blamed for Fergie's decision to play Paul Scholes wide left in the case of Veron....oh, and no Andy Carroll purely on the basis of his flick on to put Dirk in against United earlier today...subjectivity is a bitch isn't it!